It All Begins HI’ve been thinking a lot about AI in veterinary over the past few months. Not in a “robots are coming for our jobs” way, but in a much more practical, slightly uncomfortable, very real way.

We’re at a tipping point.

And I don’t think the UK veterinary market is quite ready for what’s about to happen.ere

It All BeginMost veterinary practices today are sitting on a lot of data.

Consults, invoices, reminders, compliance rates, clinical notes, team performance, client behaviour — it’s all there, quietly piling up inside the PMS.

And yet, when I speak to clinics, I hear the same thing again and again:

“We’ve got the reports… we’re just not sure what to do with them.”

That gap between having data and using it, is where most of the opportunity (and frustration) lives.

Most veterinary practice management systems are very good at storing data.

They’re less good at helping teams see what that data actually means.

One of the simplest, and most powerful, exercises a clinic can do is to take a list of active client postcodes and turn it into a visual map. Not for marketing gimmicks or growth hacks, but to better understand the community you already support.

With a simple CSV export and tools like ChatGPT, this is now easier than most people expect.

Customer Lifetime Value (CLV) can sound intimidating.

Spreadsheets. Formulas. Finance-y language.

But at its core, CLV is actually a very simple idea, and one that veterinary practices already intuitively understand.