Vendor Services

Supporting SaaS & AI companies entering the UK veterinary world

I help SaaS and AI companies introduce their products into the UK veterinary sector in a way that earns trust, avoids early mistakes, and actually sticks.

I’ve spent over a decade working inside the UK veterinary ecosystem. In practice. In large groups. And inside fast-growing veterinary SaaS companies. I’ve seen what lands well, what quietly struggles, and what causes long-term friction with clinics.

That experience is what I bring to founders.

Let's Work Together

I work closely with founders and early leadership teams to sense-check whether a product genuinely fits UK clinical workflows, translate positioning so it resonates with UK vets, avoid the common UK gotchas around trust, adoption, and reputation, and shape early pilots and traction without burning goodwill. I also act as a UK sounding board as decisions start coming quickly and trade-offs matter. This isn’t generic market entry advice. It’s grounded, practical input from someone who’s been on both sides of the table.

If you’re exploring the UK and want a calm, honest conversation before you commit time and money, I’m always happy to chat.